Cova is Coming to the United States

Cova began in Australia, built specifically for Australian brokers. We trained our AI on Australian policy wordings and designed the platform around the unique workflows of Australian brokerages. Following recent launches in the UK and New Zealand, we're excited to announce that Cova is expanding to the United States.

Why the US Market?

The US insurance market is the largest in the world, with over 300,000 licensed agents and brokers and thousands of carriers, MGAs, and wholesalers. It's a dynamic market that demands efficiency and innovation. Despite its size and complexity, the core challenges faced by US brokers are remarkably similar to those in Australia, the UK, and New Zealand.

Brokers everywhere grapple with the same time pressures, renewal cycles, and the constant need to analyze policy wordings, draft emails, chase underwriters, and manage client expectations. The problems Cova solves are universal to the broking profession.

Lessons Learned Across Three Markets

Launching in Australia, the UK, and New Zealand provided invaluable insights. While regulations, terminology, and carriers vary, the fundamental workflow of a broker remains consistent across markets. A broker preparing a commercial property renewal in Sydney performs essentially the same job as their counterpart in London or New York.

This involves:

Reading and interpreting policy wordings
Comparing coverage options
Identifying potential gaps in coverage
Communicating with clients to understand their needs
Coordinating with underwriters to secure the best terms

Cova's adaptability is key to its success. The platform tailors itself to local regulations, terminology, and market nuances, while maintaining its core functionality: faster policy analysis, improved client communication, reduced administrative burden, and more time for providing expert advice.

What US Brokers Can Expect from Cova

Cova in the US will offer the same powerful tools and features available in our other markets, fully localized for the American insurance landscape:

Cova Assistant: Your AI-powered insurance expert. Get instant answers to complex insurance questions, streamline policy analysis, prepare for renewals, conduct market research, draft professional emails, and more.
Cova Clients: A purpose-built CRM designed for insurance brokers. Track clients, manage renewals, and visualize your sales pipeline with AI-driven insights to identify opportunities and potential risks.
Cova Agent: Our newest innovation – an AI teammate that handles tasks semi-autonomously. Delegate email management, create documents and proposals, and instruct the Agent to take specific actions within the platform. This is the newest part of the platform, but from early feedback it's proving to be even more valuable than we expected.
Add-ons: Enhance your Cova experience with optional add-ons, including meeting recorders, schedule reformatters, digital forms, and debtor management tools. Customize your platform to fit your specific needs.

All of this will be localized for the US market, including American terminology, US carrier knowledge, state-level regulatory awareness, and data residency within the United States.

Our Approach to the US Market

We are committed to a thoughtful and deliberate expansion. We understand the importance of getting it right from the start. That's why we're taking the time to understand the specific nuances of the US market, working closely with US brokers before launch.

This includes:

Building our KB on US policy wordings, carrier appetites, and regulatory requirements.
Developing early relationships with US industry bodies and networks.
Gathering feedback from brokers across various states to ensure Cova meets their specific needs.

We are currently in conversations with brokerages and networks across several states. If you're a US broker or agency principal interested in early access, we'd love to hear from you.

Timeline

We're targeting a limited launch mid year. We'll begin with a select group of brokerages to gather feedback and refine the platform before a wider release. This phased approach mirrors our successful launches in Australia, the UK, and New Zealand.

If you're interested in being part of our early adopter group, please register your interest on our website and select "United States" from the region dropdown. We'll be in touch with more information.

The Opportunity for US Brokers

Insurance broking is fundamentally a relationship-driven business. Brokers who respond quickly, communicate clearly, and possess a deep understanding of their clients' risks are the ones who thrive. Cova empowers brokers to excel in these areas.

Cova doesn't replace the human element of broking; it enhances it by streamlining time-consuming tasks. Imagine:

Policy analysis completed in seconds instead of hours.
Client emails drafted and ready to send with minimal effort.
Renewal preparation completed before your first cup of coffee.

We've witnessed the transformative impact of Cova on brokerages in Australia, the UK, and New Zealand. We're excited to bring these same advantages to the United States, helping US brokers unlock their full potential.